ADA University and the British Council cooperate effectively in teaching the English language

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November 12, 2014 10:00 am (UTC + 04:00 am)

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By Sara Rajabova

AzerNews newspaper conducted an interview with Dr Vafa Kazdal, Dean of the Faculty of Humanities and Sciences and Gary Brooks, Director of the Teaching Center of the British Council ADA University English Center

Here’s what they told us:

Question: The English language is the most anticipated knowledge of the 21st century. How is ADA University helping to meet this need?

Answer: Gary Brooks: The English language is the most useful international language that anyone can know. Even if you go on vacation, you are expected to speak English if you don’t know the language of that country. Even you might be required to speak English in your daily context. Today, the world is developing and becoming more and more global and English is emerging more and more as the global lingua-franca both in academia and in the professional world. It is also one of the official languages ​​of the EU and the UN and it is an informal means of communication between people all over the world. ADA University is a very good example. It is a local branded university in Baku, but the language of its teaching is English. Globally, the English language has become a standard in higher education across the world, regardless of a person’s background or global situation. Thus, it is becoming more and more important that people have the required knowledge of the English language. There is an interesting distinction when it comes to teaching English. We teach in one of two ways: either for communication between people and for a pragmatic sense: Professional reasons or cultural reasons. Additionally, the English language is almost literally a topic in itself highlighting what native speakers know about the English language and how they communicate. This is why we place it under the umbrella of the most anticipated or used languages.

Vafa Kazdal: The language of construction in ADA is English. It is therefore the primary language of study here and makes it the primary language of communication between ADA students, teachers, staff and employees. I would like to add that we have just started the graduate admissions cycle. One of the admission requirements is proficiency in the English language. So this is where the center plays its role and young people interested in applying to our graduate programs can either take IELTS courses in our common English center or even take the IELTS exam in the center.

Currently, we offer three graduate programs that students can apply to. One of them is business administration: we have a full-time business administration program and a full-time master’s of business administration program. We also have the Executive Business Administration program for those who are working. They can combine their studies with their work. We also offer a graduate degree in international affairs and diplomacy and public administration. Those who wish to apply to ADA can apply to our graduate programs in these three major specializations.

Question: What was the motivation behind the cooperation between ADA University and the British Council? What are the main targets of this particular Center?

Answer: GB The Baku market is the one that is rapidly centralizing. If you look around town you can see lots of language schools and relevant advertisements. The British Council, which is based in this teaching center, organizes the courses which are taught by what we call our network teachers. There are people who are used to teaching English in many different international contexts. Thus, they not only have years of experience teaching English, but they also know intercultural communication. They are able to teach anyone of any nationality or language using a methodology that we employ in any context. This is something that others rarely offer. I mean, teaching English is not enough whether you are a native speaker or someone who knows the language very well. Knowledge of the language does not translate into successful teaching. Thus, all of our teachers are extremely well trained and experienced, which gives them flexibility in teaching general and business English to young learners in particular fields such as law, medicine, etc.

Regarding the partnership with ADA University, we are interested in joining forces with a very recognized brand in Baku. Like I said, the market is centered here and the British Council is instantly recognized as a brand. We want to enter the Baku market with an additional advantage. So having the mark of both British Council and ADA University, I think, immediately stood out. When we offer certificates to our students – the certificate of attendance or the certificate of assessment, these certificates give an objective and engaging reading of the SFR level, which they can use at the national level. Also, there is the British Council and ADA University logo on it, making it a very useful and valuable document both inside and outside Azerbaijan. So, at the end of the day, our goal is to become the world’s highest quality center. Most people want to participate in our classes. Because, we have the flexibility, we can face anyone.

Question: Which groups are the main targets of the Center?

Answer: GB Everyone these days needs the English language; that some of them are personally motivated, whether they have an interest in it, a personal goal to learn it, or whether they are imposed on them from outside by the need to travel or professional and academic experience . Anyone could benefit from it. This is why we try to have courses that will benefit everyone and try to make them accessible to as many people as possible.

Question: How does this center help those who wish to continue their studies abroad?

Answer: GB The British Council is the UK’s cultural relations organization. This means that we not only teach the English language but also represent the UK education sector including many universities. Thus, we can introduce students to the appropriate institutions and assist and guide them in their application to UK universities. This is an area of ​​specialization for us. In addition, universities require exams-IELTS, level A or some kind of diploma. The examinations department of the British Council allows the student to take British diplomas in Azerbaijan, without having to travel. In addition, our qualifications are international and can be used for entry into foreign institutions. We are able to offer and give suggestions for further development.

Question: How do you see the future of this Center?

Answer: GB We intend to get more involved in local business contracts in Baku. Because we are very interested in how Baku is developing as a city. The difference between Baku today and for example ten years ago, even two years ago is significant. When you walk around Baku you can see how seriously it is developing. Baku is an interesting place because of this development. This development requires the English language, as well as many interesting business opportunities. The British Council and the English Language Center at ADA University want to get as involved as possible in this area. We can offer something to other companies, professionals and people in Baku who are currently engaged in the overall development of the city.

Question: How are ADA and BC contributing to capacity building of the business sector in Azerbaijan?

Answer: VK The corporate sector is also one of our main customers. Whatever training or work we offer them is about capacity building, whether it is English or software skills. So, in a sense, working with the business sector by providing them with some training is something that the ADA and the British Council together contribute to their capacity building. Mainly in terms of the development of the English language and software skills, which in turn have a huge impact on their work in the international world. We bring the world to them and take them to the world.


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